Friday, March 19, 2010

Lunch break rambling

I decided not to go out for lunch today. I don't feel like eating (padahal, sebungkus nasi lemak sedap sudah dihadap pagi tadi) but that's another story. I don't feel like eating due to work stress. This is what usually happen. Where there is no job to do, I'll be so depressed for not having work to do but when there's so many things that need to be done within this short crucial period of time, I'll turn crazy for not being able to "deliver" the job properly.

And this happen on Friday. Every friday for crying out loud.

Generally, we were told that consultancy means offering advices/services. That is why there's so many consultancy companies offering their services/advices in this world. There's even a sex consultancy company in the western countries (Malaysia sure akan kena banned kalau ada). That's not the issue here nor I'm delighted to talk about it. No, I'm not talking about sex. Consulting is all about giving opinion, offering good advices/services.

The same goes with advertising. Generally (again), when we are talking about advertising consultancy, we know that it is all about giving good advices in order to help one company in building their identity to the relevant industry and what not. Back then, when advertising were not as competitive as today, client tend to listen to what the agency offered. And they oftenly listened to all the suggestions that were made. They believed in the agancy. The built a strong relationship with the agency. No obligations.

But today, client plays the big role as the "Big Boss" and we the agency are mainly their kulis. We tend to give them so much. We listen to every shits that they requested. We are no longer saying NO though we know that sometimes, some things are just impossible to get done. They set the time line, not us! They have been taking over the power from us and we here just sit and do as command! It has been the other way round and we have been letting them to do so. It's tiring. It really is.

At the end of the day, we are the ones to be blamed for not being able to deliver the good job.

*Sigh*

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