Thursday, December 3, 2009

The powere of advertising #3




Both of these commercials changed the world of advertising into wonders. First was the one by Apple Macintosh in introducing Macintosh to consumer. It was aired once in a superbowl with the cost of USD 2M a spot and won numerous awards for being the most efficiency. It was aired once throughout the entire world of advertising and people still remember the impact that the commercial gives even till today.

And the one below represent BATA for being the most beneficial product during that year. I wonder what happen to BATA now. They used to be one of the most powerful brand in the world but now they are as if gone from the market.

Both of the commercials were produced during the 80's. See how creative 80's people can be. I guess the Hippies era really produced good and creative people. Despite from being stone and high with whatevernots, those drugs really infected them in the good ways I suppose.







p/s: I don't really get the Macintosh ad by the way. But they changed to world of 1984. BATA was way much better.

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